StoryCog

Inspiration where there is none

Jonathan Richards has an interesting post about an unsatisfactory shoot:

We were creatively dead on our feet, with little or no grip to spice things up and with empty rooms to shoot and cleaners to dodge… ‘how can I make this interesting?’.

And the answer is… ‘I’m not sure, quite honestly’.

We’ve all done these jobs. They’re invariably draining and unsatisfying, but the way I look at it is that the problem was set long before you turned up for the shoot. If the script and the plan calls for a bunch of talking-heads shots and cutaways, you’ve already lost.

If you’re lucky your interviewee will be charismatic, their story compelling, and your cutaways motivated. Much more likely: you’re shooting the same bland interview you’ve done a zillion times before, it’ll gnaw away at you all the way through the edit, and throughout you’ll know — just know — that nobody’s going to watch the result anyway.

Personally, I turn most of these jobs down. If a client is convinced that it’s what their audience needs… well, OK, but other film-makers have more patience than I do for shooting this stuff, and I’d hope they’re better at it than I am as a result.

What I’d rather do is work with a client at an earlier stage, explore what it is they’re trying to achieve, and think through some different approaches which might help meet objectives. Sometimes — often? — that does lead to talking heads, but with a really clear idea about why we’re in the room. Which leads to a completely different mood on set.

The challenge, often, lies in getting the client to recognise that every film-maker has a different approach, and hence the film they’re buying reflects their choice of crew.

That is: I try to train my clients to be producers.

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StoryCog is a communication consultancy and film production company; see more about us here, or explore the links above left. The views expressed in this blog are those of the authors, though they're quite likely to represent the company's position too.

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